The Complete Designer

Given we are always looking for top industry talent to join our team, it has evoked thoughts of "what is the complete product designer?".  Designing products is a challenging task that blends many thought process, experience and skills.  So just what are those traits?  We discuss an overview of traits here and will look at each aspect in more detail as we progress.



It is a given that to be great in just about any workplace being organised is important.  Organised about workstation, time management, budgets, even headspace, the ability to self organise is a key attribute to being world class.


Internal and external communication is vital - it's the key to getting business done, the right way.  Vocal, written, drawn and body language are all highly important.  One example of where communication is key is being able to receive feedback, good or bad, comprehend and respond in an effective manner.  


It's obvious that creativity plays a key role in the design process, but it's more than aesthetic creativity.  There is a depth to creativity that good product designers possess. Creativity in problem solving, material resourcing, even process management - being able to step outside the norm - before coming back to the robust process that ensures checks and balances are met.


The ability to comprehend and analyse is vital.  Analysing  various market trends, comprehending client briefs and reading between the lines, analysing data and user behaviours are the starting points for most.

Hard Working

It goes without saying, there are no shortcuts.  Referring to Malcolm Galdwell's 10,000 hours of practise to make an expert in anything (Outliers, 2008) there are no results without hard work in any industry.  A role as diverse as product designer, to be the whole package may require 10,000 hours in various stages of the process.  Needless to say we devoured our hours quickly, hence the bags under our eye (but smiles on our faces).


We don't just deal with the beautiful but also the nuts and bolts, the machine engineering and the measuring and calculating.  The complete designer needs to know their torque from their moment.  Our workshop next to the studio has a host of engineering equipment.  We'll expand on this in further posts. 


Being critical of what we see in everyday life and improvements that could be made.  But also being self-critical - taking time to reflect on projects delivered recently and some from the archive, what would we apply now given current trends and technology improvements.

An Eye For Detail

More than just an eye for aesthetic and manufacturing finishing detail we feel an eye for the details in budgets, in client requirements (reading between the lines) and presenetation help to round the complete designer.

Jones and Partners