Electronica, a new addition to the calendar

Hot on the back of Orgatec we were back in Germany to visit Electronica, a leading fair in all things electronics. Given our recent work with companies including Aircharge and Task Systems, attending these fairs and meeting subject matter experts has instilled a deeper understanding and knowledge within the team.


Our attendance as product designers who prioritise the user interaction and aesthetic of consumer devices seemed to be a surprise to some of the exhibitors. As designers we obtain great nourishment from the experts in the field and never stop trying to make new connections, never stop investigating and learning new “stuff”.

Moreover we love the cross pollination of ideas and lessons to be learnt from problems solved in different industries.

As it was our first year of attendance it would be amiss to suggest we spotted trends but we observed plenty of development in robotics and automation as well as smart technologies. 

————— Tansformers are not just robots in disguise —————

Jones and Partners