An exploration of continuous shape on which light can travel infinitely.


SWIRL - Deadgood

Swirl started as an internal creative brief at Jones & Partners. The aim was to create a product for a specific client in a completely new market for the company.

The concept is an exploration of a continuous shape on which the light could travel infinitely on one face and produce shadow on the opposite one, resulting in a high contrast between both surfaces of the shape. Using CAD we solved dimensional and functional aspects of the lamp like how the shape is linked together and where the lights are located. The material choice played a key role in the design of the lamp: It helped to increase the contrast between the two surfaces when the lights are on and off. Materials also provide designers or users with choices of finishes and environment colour. Copper for example would create a warm cosy environment whereas brass would be more lively.

The range could be expanded adding long tripod legs to produce a floor standing lamp, or shorter tripod legs for a table lamp.

The final prototype allowed us to solve parts for production using diverse processes like lamination and aluminium extrusion. LED technology is incorporated to provide the highest amount of light occupying the least amount of space.

“Over the years we have commissioned and worked with a number of designers and studios, I can honestly say working with Jones & Partners was one of the easiest and most enjoyable design commissions we have completed so far.

From early on in the process it was evident that the team has a vast knowledge of manufacturing and production processes which was perfectly combined with a real commercial acumen and creative flair.

The enthusiasm to go the extra mile and get the job done was refreshing and the level of information that was delivered with the final design not only covered a fully working prototype but also detailed production costing, set up and tooling estimates; even potential manufactures and partners. The whole process was fantastic and the result is a beautiful considered design, cleverly engineered, very efficient and cost effective to manufacture and a product we believe can be a design classic of the future.”

Dan Ziglam - Deadgood Director